![]() When the user purchases something in-game, the amount is charged directly to the card. When users create an App Store or Google Play account, they can add their card to cover any app-related costs. Some would even say it’s dangerously simple. If a user decides to buy something, what’s the process? Moreover, if a game contains in-app purchases, the app stores will clearly state so. ![]() At the same time, it is an extremely valuable and popular revenue source among game publishers. Spending money on in-app purchases provides players with a premium gameplay experience. In most cases, spending money on IAPs makes it easier to win, level up, or advance in any way. Typically, in-app purchases are optional and provide players with some kind of additional value. Stuck on a level for the 10th time? You can buy your way out. However, a common practice in mobile gaming is to strategically offer in-app purchases in situations where the player needs assistance. This option can be introduced at any moment in the game. ![]() In this model, players pay real money for features or game items. Depending on the game type, that can be anything from extra lives, coins, weapons, unlocking levels, etc. In-app purchases are one of the most effective monetization strategies in the freemium economy. Wondering what does in-app purchases mean? Here’s the answer. You will also learn about IAPs across genres, best practices, and how to avoid common in-app purchase mistakes. In this article, we cover all the basic things to know about in-app purchases: what they are, the types, pros/cons, and some statistics. Implemented the right way, an IAP model can result in impressive returns. In-app purchases are a great idea for a lot of games, but not all. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? For this reason, you’ve decided to create a free-to-play mobile game. Getting something for free simply feels priceless.
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